Orca Sports Rehab
Seattle, WA
Orca Sports Rehab is dedicated to providing clients with professional sports rehabilitation, chiropractic care, and massage therapy, creating personalized treatment strategies that cater directly to individual needs and objectives.
After moving to a new facility in the South Lake Union neighborhood, Dr Tello rebranded to showcase their treatment methods for injury recovery and training for pushing athletic goals.
To reflect Orca’s new branding, we sat down to discuss:
Understanding the current perception of the wellness brand and determine what is missing in the current brand images that would align better with a sports rehab audience, and refine the brand’s mission to reflect a commitment to injury prevention, athletic performance, and rehabilitation.
Updated the visual identity to emphasize healing through strength and motion, and shifted from general wellness to performance-focused message that resonates with athletes and active individuals.
Began working on content that educates potential clients on injury prevention, training tips, sports recovery, and client testimonials of successful rehab stories.
Showcased the new space, designed for a more dynamic, movement-centered environment.
Created imagery using current clients of multiple demographics and levels of fitness, working through a variety of injuries and/or athletic goals.
